22 Aug 2011
Hotspots in Shanghai – Peter Heshof
Peter Heshof, merkstrateeg, tijdgeest-watcher en oprichter van BLOOM bezocht deze zomer Shanghai en Bejing om inspiratie op te doen en meer te weten te komen over de tijdgeest in China. Second Sight vroeg hem wat zijn niet te missen hotspots in Shanghai zijn.
1. Take a taxi ride at night to see the fluorescent highways in Shanghai.
2. If you want to eat the best sushi in Shanghai in a metropolitan atmosphere, go to Shintori at Juli road.
3. Shanghai M50 Art community was an old textile mill but is now the place for comtemporary Chinese artists.
4. This Las Vegas-like-skyline is very popular in the evening.
5. If you like a good view, go to JinMao tower and take the elevator to 88 floor.
6. Visit IKEA and experience how Chinese people take advantage of the store. Read also Peter’s column in Marketing Tribune.
7. Fly 310 km per hour – with the Bullettrain to Beijing.
8. The party spot in SH is club M1NT. Be sure your are on the guestlist.
9. If you like an overkill of flagship stores of the most luxurious fashion brands, go to Plaza 66.
10. If you are looking for a nice neighboorhood with small design shops and Chinese hipsters, go to French Concession.
Beeld: Peter Heshof. Peter verzorgt dit najaar ook de workshop Trends & Innovatie (11 november 2011) en is een van de docenten tijdens de Cursus Trendwatching, strategie en conceptontwikkeling (start oktober 2011).
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