SightGeist - 16 Jun 2011
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ANDREA WIEGMAN
In this issue we present many practical examples of businesses and their trend implementations. From small, sympathetic ‘cases’ like One Globe Kids (that gathers and publishes children stories from all over the world) to appealing success stories such as that of Groupon. Groupon is a company that renewed the model of the less successful Letsbuyit.com and within no time became the fastest growing company in the world. From the experimental 3D clothing design of Iris van Herpen to the carefully planned introduction of ‘ the New World of Work ‘ by Microsoft. From sustainability initiatives (the meat substitutes of the vegetarian butcher, the fight against waste following the method of Goodmorning Technology) to the high tech applications like Layar, Spotify and The Factory of the Future.
In other words, in this issue many entrepreneurs will present who took the road from trend to trend implementation. In order to get a full picture of their experiences with implementing trends, bureau Ruigrok | NetPanel has been commissioned by Second Sight to do research on this topic. This shows that the rise of Facebook, LinkedIn, Twitter and other social media is the most important trend. And that the businesses respond to this, mostly by adjusting their services and products, or carrying through with changes to their external communications.
To what extent can all trend implementations be placed under one denominator? Are they different for example than the trend implementations from say five years ago?……
This is an article published in Second Sight Magazine #26 ‘Just Join’. To continue reading, register now or purchase a single copy PDF (€ 15,-, ex VAT) or in print for € 25,- (ex VAT , ex porto).
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