PORTRAIT - 16 Jun 2011
Battling waste by design
Denmark takes the lead in the EU with regard to waste production. In 2007, 800 kilos of waste per Danish capita were thrown out, compared to just 522 kilos per average EU capita. The Danish Design Centre and Hold Danmark Rent (Keep Denmark Tidy) asked Goodmorning Technology to carry out a demonstration project to illustrate how the design competence can be incorporated in the development and application of new methods and tools to reduce littering. Lars Thomsen, Partner/Managing Director of Goodmorning Technology elaborates.
More than half of the Danish population throws litter out of the car-window along highways and in laybys. The problems……