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Sanny Zuiderveld woont en werkt in New York en deelt haar observaties over verschillen en trendsignalen. Als consultant verbonden aan www.bebright.eu.
Passionate about how people understand and experience their environment: places, processes, services and brands.
Used to work for the Dutch cooperative Rabobank, where Organizational Change, Scenario Thinking and Consumer Insight & Trend Projection were my main concerns.
Also worked as a freelance writer and workshop facilitator. My global client list includes e.g. World Business Council for Sustainable Development, NEVAT and Dutch Home Care Organizations.
Philip Idenburg’s co-author of the Dutch top 3 marketing book 'Oog voor de Toekomst' and published frequently on consumer behavior and innovation in different media.
In 2007 I moved to New York to live my American
Dream. And I like it!