INSIGHT •• TRUUS DOKTER (ITFITS) - 4 May 2012
SMALL SCALE, EASY TO MANAGE AND MULTI CHOICE
What do global banks, multinationals and western civilization in general have in common? They have become so big and “prosperous” that their size has become an obstruction in the literal and figurative sense of the word. Everything with “too” in front, per definition is bound to fail on the long run.
“Leaky bucket” principle
In order to achieve a level of sustained well-being, strategies of unilateral growth have to be altered in an approach focused on balancing every aspect of an equation. Some economist and marketers find a positive analogy in a “leaky bucket”: on the short term the cheapest option to retain a business, on the long run a definite recipe for failure. Shuffling money without a clear picture what you actually sell or buy can’t have a durable impact on society in general. Unfortunately the figurative water leaking from one bucket into the next can be controlled a few times, yet eventually will find it’s way in an uncontrollable pond of lost possibilities.
A statement to be illustrated with another analogy familiar to human nature. In times of scarcity one eats what is available, hopefully sufficient to obtain enough strength to perform one’s daily “labor”. In times of abundance and desire, tempted to grant ourselves more and more we cross borders. We easily eat too much, resulting in a growing amount of fat people in the US and Europe up to a point that a new race has been created: the “Homo Obesitas”. Sadly so, our first instincts are not focused on solving the problem by eating less, adapting to a healthier lifestyle. We’d rather……