INSIGHT •• ELS VAN DER PLAS (PREMSELA FOUNDATION) - 3 May 2012
New processes lead to NEW IDEAS
We must simply allow them in
‘Fattend chickens and low price meat in bulk are the result of food and agricultural policy which has been allowed to develop in silence and for economic profit, with much disrespect to animals. We eat meat that has lived a poor life, which is injected full of hormones and has never seen daylight. But there is a turn in the way we experience food and how we experience our way of living in general.’
More and more people are fed up with not knowing what we are eating anymore and where our food has come from. We are increasingly demanding more information about the treatment of animals and the way in which our meat and/or vegetables are grown and transported. This knowledge also inspires people to think about better solutions. When you know the green bean comes from Kenia and ends up on the shelves of the supermarket on the corner, after having traveled half way around the world, you are truly amazed at the price in relation to the imprint the production and transport of that green bean has left.
Knowing what the above means for us and for animals, people begin to think about new ideas for the production and transport of food. And so new design concepts are created……