25 Jul 2012
A perfect match…
FREE PEOPLE DENIM INTEGRATES INSTAGRAM ONTO PRODUCT PAGES
I just read a wonderful story on Mashable! It is about a new social technology tool for fashion retail. Or how these two can work together. A perfect match, I believe. Power to the people. The project is powered by Olapic, a social photo crowdsource tool.
Hereby the text from Mashable:
‘Free People, a contemporary women’s fashion label owned by Urban Outfitters, has begun integrating consumers’ Instagram photos onto its product pages.
The company has assigned individual product hashtags to a selection of denim items. Customers are encouraged to upload pictures of themselves in one of those items to Twitter or Instagram with the product hashtag — for the Sorbet Tie Dye Jean above, the hashtag is #fpsorbettiedye — as well as the general #myfpdenim hashtag. Pending moderator approval, customers’ photos will appear on individual product pages as well as Free People’s denim showcase.
To remind customers to upload photos of themselves, Free People will ship cards with the hashtag information attached to qualifying products…. Read on on Mashable!