25 Jun 2012
Food is the new fashion
Lately we have seen many incredible designs and shifts in terms of food. Food is becoming an inspiration for many artists and fashion designers. It is like Martha Stewart has predicted in the article she wrote last year in the Huffington post:
“As a professional cook, cookbook author and teacher, I have a noticed a shift in the role that food plays in our lives and in our culture. Food has become more than one of life’s great pleasures. It has become a signifier of style, too. (…) Chefs are as celebrated as designers (…) and eating and entertaining have become haute couture: Food is the new fashion”
Here are some of the latest designs and discoveries with food.
The Sunday Style Magazine of the NY Times proves again that food and fashion is something we are going to see more often. Photographer Richard Burbridge and stylist Robbie Spencer created food-inspired photographs with the spring collection 2012 of some of the world’s greatest designers like Dolce & Gabbana, Salvatore Ferragamo, DKNY, Giorgio Armani, Alexander McQueen and Emilio Pucci and titled it ‘The Salad Days’.
Also, artist Yeonju Sung has started her first long term project ‘Wearable Foods’, The serie Wearable Foods consists of dresses made of everyday edible products like tomatoes, bananas, bread and other comestibles.
From Edible Couture we are entering a different level of fashion: Growing Clothes. A topic that has quite been on the radar lately. In an earlier article we wrote about the cellulose dress ‘Biocouture’ by Suzanne Lee. Which is made with sugar, green tea, bacteria and a little bit of patient.
Another development is the dress made out of wine discovered by researchers from the University of Western Australia. The fabric is made from bacteria called acetobater, which turns wine into vinegar. The dress pictured below is called ‘Micro’be’ and is completely seamless and fits smoothly against your skin.
Who knows? Maybe in the future there is no need for products like leather and we will wear only self-Growing Clothes.